Blood, Sweat & 100 Years. a Century of Bruins Hockey.

Blood, Sweat & 100 Years taps into the grit, passion and loyalty of the Bruins, the fans and the city of Boston. It’s a platform that defines what it means to be a Bruin and is used as a connective thread for a long list of celebrations the Bruins will roll out during the Centennial season. GYK and the Bruins kicked this off with a short film called “Stitches.” It’s a spot that looks back at a century’s worth of memories through the lens of a lifelong Bruins fan, while nodding to the future and passing the torch to the next generation, and to the next 100 years.

Client: Boston Bruins

Andrea Mazzarelli, Marketing Director
Emily Gosman Iselin, Strategic Marketing Manager
Mark Majewski, Director of Creative Services

Agency: GYK Antler 

Scott Nicholson, Creative Director
J.R. Roach, Associate Creative Director
David Bohl, Associate Strategy Director
Jeff Newman, Group Account Director
Haleigh Kelleher, Account Supervisor
Kyle White, Director of Project Management
Cassie Watson McElaney, Design Director

Production: Big Brick Productions

Matt Doyle, Director / Executive Producer
Dan Dunn, Director of Photography
Tyler York, Director of Production
Lisa Neville, Producer
Faye Cogen, AD
Josh Drake, Senior Editor
Tori DeYeso, Editor/ Motion Designer
Tara Pavoni, Production Designer 
Composer: Chris Plante
Musical Performance: Boston Landmarks Orchestra